Publications
Our unique approach to scenario planning, corporate strategy and futures analysis yields measurable results.

Historical Context

Patrick Marren speculates about the US economy and whether it will recover, following the uncertainty due to terrorism in the West, occurring after the World Trade Center and Pentagon attacks of 11 September.

The Elephant Walk

Patrick Marren analyzes Louis Gerstner’s account of his revival of IBM in the mid-1990s, as well as what the phrase “business strategy” actually does and does not mean.

Other Publications

Proteus: Insights from 2020, by Charles Thomas, with M. Loescher and C. Schroeder (Copernicus Institute, 2000). “Why Peter Drucker Is Wrong About the Future,” by Patrick Marren. Handbook of Business Strategy, 1998. “Don’t Hide from Risk – Manage It,” by Charles Perrottet. Journal of Business Strategy, September/October 1998. “Technology, Is It the Rue of Agents?” …

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Profitably Shared Delusions

A review of the importance of mass shared beliefs in shaping economies, markets, nations, and business strategies.

Grading Myself

A demonstration of the perils of prediction in a unique way.

Brand Spanking

Patrick Marren discusses systems of categorization – what do you do when something doesn’t quite fit?

A New Era?

I do not know quite what to call this new era.  But one possible distinguishing feature of it may be the new prominence of the political over and above the purely economic.  

Once You Can Fake Sincerity…

The advertising-media symbiosis by which advertising firms have for a century or more placed ads in newspapers, on television, and on the radio seems to be breaking down.