Publications
Our unique approach to scenario planning, corporate strategy and futures analysis yields measurable results.

Lords of Huh?

Review of Walter Kiechel III’s The Lords of Strategy: The Secret Intellectual History of the Corporate World (Harvard Business Press).

Business Strategiastes

To every thing there is a season, and to this season Patrick Marren has written this thing.  

Prediction Kills

“Hitting the bullseye” with a seemingly prescient prediction is kind of neat, we would all agree.  But when the stakes are high, depending upon hitting the bullseye can be fatal. 

Jeeves and the Dow Jones

With apologies to P.G. Wodehouse, it is time to re-examine a topic I first took up several years ago: which way will the stock market go next? 

Iceberg Ahead

“Prediction is very difficult, especially about the future.” Variously attributed to Niels Bohr, Mark Twain, Robert Storm Peterson, Yogi Berra, Casey Stengel, Samuel Goldwyn, and others, this quote holds more truth now than ever. 

Strategic Improvisation

Next time you are sitting in a corporate strategy meeting, try to imagine the people in charge on stage, thrown into improvisation – how well would they do?   How well would you do? 

The Great Game of Gotcha

Why experts are still forced to give pinpoint forecasts of the future, even though everyone involved should know that such point forecasts are dangerous nonsense. 

Questions, Questions

The question “Are we in a recession?” is unanswerable until far too late – and almost always of no real use in decisionmaking in the real world.